A-Theory & Professional Part
1. Digital Journalism / Multimedia Journalism
- Includes mobile journalism (MoJo), podcasting, social media reporting.
- High demand due to the rise of digital-first media houses.
2.
Broadcast Journalism (TV & Radio)
o News anchoring, field reporting, video editing, production.
o Good placements in TV channels, FM radio stations.
3.
Advertising & Brand Communication
o Campaign planning, media buying, copywriting, visual storytelling.
o Strong industry tie-ups with agencies like Ogilvy, Dentsu, etc.
4.
Public Relations and Corporate Communication
o Media relations, crisis communication, corporate branding.
o Recruiters: PR agencies, MNCs, government departments.
5.
Film and Television Production
o Script writing, cinematography, direction, editing.
o Rising demand from OTT platforms (Netflix, Amazon, YouTube).
6.
Event Management and Experiential Marketing
o Planning, budgeting, promotion of events.
o Useful for PR & advertising careers.
7.
Media Law and Ethics
o Focus on legal framework, RTI, defamation, IPR.
o Essential for journalism students in regulatory roles.
8.
Development Communication
o Media for social change, NGO communication, rural reporting.
o Growing field with CSR, government, and UN projects.
B- Practical & Technical Part
| COURSES |
EXPERTIES |
- Digital Marketing and SEO
|
- Content Strategy
- Analytics
- Google Advertisement
- Email Marketing
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- Photojournalism and Documentary Making
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- DSLR Handling
- Visual Storytelling
- Field Assignment
|
- Data Journalism & Fact Checking
|
- Using data tool
- Verification technique
- Ethical reporting
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- Content Writing and Creative Writing for media
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- Web content
- Blogging
- Creative
- Script writing
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- You tube Content Creation & Vlogging
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- Channel branding
- Monetization strategies
- Video editing
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- Anchoring and Voice Modulation
|
- Useful for TV
- Radio
- You tube creation
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- Media Management and Entrepreneurship
|
- Run News portal
- You tube channel
- PR firm etc.
|
C- Training
1. Electronic Media (TV Journalism / News Channels)
Practical Training Activities:
- Studio Anchoring Practice: Training in news reading, live reporting, and anchoring with teleprompter.
- Field Reporting: Assign students to cover local events, political rallies, weather reports, etc.
- Video Editing & Script Writing: Using tools like Adobe Premiere Pro, Final Cut Pro.
- Camera Handling & Lighting: Hands-on training with DSLR/camcorders, boom mic, lighting setups.
- News Bulletin Creation: Students produce and broadcast their own 15–30 min news bulletin.
- Live Interview Simulation: Interview public figures, faculty, or mock guests.
2. YouTube / Digital Media / OTT Platforms
Training Activities:
- Content Planning & Strategy: Developing content calendars and understanding niches.
- Channel Branding & SEO: Thumbnails, titles, tags, descriptions, hashtags, etc.
- Short Video Production: Shooting and editing reels, YouTube Shorts, etc.
- Livestreaming: Live news, Q&As, discussions using OBS Studio or StreamYard.
- Monetization Strategy: How to grow and monetize a YouTube channel via AdSense, sponsorships.
- Analytics Reading: Interpreting YouTube Studio and social media analytics.
3. Print Media (Newspaper & Magazine Publishing)
Training Activities:
- Reporting & News Writing: Assign beats (crime, health, education) for real or mock stories.
- Editorial Writing: Practice editorials, op-eds, and column writing.
- Page Design: Use software like Adobe InDesign or QuarkXPress.
- Proofreading & Fact-checking: Editing articles for grammar, accuracy, and balance.
- Printing Press Visit: Understanding newspaper production workflow.
- Student Newspaper Project: Students publish a weekly or monthly paper.
4. Radio & Podcasting
Training Activities:
- Script Writing for Audio: Drama, news, talk shows, interviews.
- Voice Modulation Exercises: Practice pitch, tone, diction, and pace.
- Audio Editing: Use software like Audacity, Adobe Audition.
- Jingles & Ads: Students create mock radio ads or jingles.
- Podcast Production: Develop and publish series (e.g., politics, society, entertainment).
- Community Radio Visits: Exposure to practical radio environments.
Additional Cross-Media Training Modules
- Media Ethics & Fake News Detection
- RTI Filing & Legal Rights of Journalists
- Mobile Journalism (MoJo): Use smartphones for reporting.
- Social Media Handling: How to handle Facebook/Twitter/Instagram for news brands.
- Internships with Real Media Houses
- Simulation Lab: A multi-studio space simulating a real media house (TV, radio, newspaper).
Outcomes of Training:
- Students will build a portfolio (YouTube channel, printed editions, audio shows).
- Learn team collaboration and deadline management.
- Understand audience engagement, media laws, and editorial responsibilities.
